After seeing that their whining full page ads (grammatical errors, misplaced commas and extra-liberal application of exclamation marks and all -- couldn't such a wealthy industrial house afford a decent copywriter?) failed to elicit any support or sympathy for their cause, the Sahara parivar have resorted to more blatant means: flaunting their political connections by publicizing (through full-page ads, natch) pictures of the movers and shakers who attended the rice-eating ceremony of one of their scions (didn't know the rich and the famous celebrated something as mundane -- and yet out of reach for millions of Indians -- as eating rice; maybe that's why they're rich).