Friday, August 29, 2008

WTF?

I received this in an email from Citibank (italics mine):
Dear Customer,

When did you last abandon the boardroom in pursuit of play? Forsaken corporate schedules in favor of a holiday itinerary? Swapped your starched suit for a glowing tan?
...
Dear Marketroid, if you click on the 'Profile' link on the top right hand corner of this page, you will see my picture. Please note that I am a dark-skinned Indian, and that a 'glowing tan' is the last fricken thing on my mind. Considering the fact that the email was sent from 'india.marketing@citi.com', you guys will have to either a) stop mindlessly using copy from your international marketing *ahem* collateral or b) kindly remind your copywriters that, while they are enamoured with all things western, it wouldn't hurt them to reflect once in a while on the fact that they are in India, where people buy Fair and Lovely, not Coppertone.