Friday, August 29, 2008


I received this in an email from Citibank (italics mine):
Dear Customer,

When did you last abandon the boardroom in pursuit of play? Forsaken corporate schedules in favor of a holiday itinerary? Swapped your starched suit for a glowing tan?
Dear Marketroid, if you click on the 'Profile' link on the top right hand corner of this page, you will see my picture. Please note that I am a dark-skinned Indian, and that a 'glowing tan' is the last fricken thing on my mind. Considering the fact that the email was sent from '', you guys will have to either a) stop mindlessly using copy from your international marketing *ahem* collateral or b) kindly remind your copywriters that, while they are enamoured with all things western, it wouldn't hurt them to reflect once in a while on the fact that they are in India, where people buy Fair and Lovely, not Coppertone.