I don't know who should be lined up against the wall and shot for this: the Zee folks or the HDFC guys. Probably both.
This is the reason for my anger: during commercial breaks in Zee Cafe, we are shown a still with a caption for an HDFC insurance plan for children. This is followed by a promo for either a) Friends that shows Ross cuddling his baby girl or b) the movie Crossroads with some mushy scenes involving Dan Aykroyd and Britney Spears. Next comes the actual HDFC ad.
Self respect my ass.
Update: HDFC are sponsoring the movie (not sure about Friends, though); the reason I missed this earlier is because I turn the mute on during commercial breaks. Still no excuse for the blatant appeal to emotion.