PHB-speak

I usually like the IBM "On demand" ads -- they are smart, savvy and really makes one sit up and take notice. But the one where a lady advises the farmer and the people in his supply chain takes the cake for unadulterated PHB-speak: "customised, integrated, real-time web portal"? Uggh.

Talk about coincidence. As I type this, the ad where the lost trucker who is being helped by an IBM helpdesk lady who is tracking his shipment through RFID played on TV. The best and the worst, side by side.