Sunday, April 03, 2005

Puff piece

The summary of the article describes it as "John Simmons on the way the search engine managed to dominate its market - and get up Microsoft's nose", but the article doesn't really throw any new light on Google's strategy. It's not a book review either, though it mentions a book called "Search Me". Makes me question its whole intention: is it just a means to generate page viewership by hitching on to Google's popularity?