Footballers are incredibly cynical people. They are also incredibly dumb. Otherwise how can one explain their actions like:

1. Launching into a crunching two-legged tackle that leaves their opponent writhing on the ground with agony and then feigning complete innocence, claiming that they were going for the ball

2. Collapsing on to the ground (and writhing with agony, of course) inside the penalty area if a defender so much as breathes on them, in the hopes of scamming a penalty out of the referee

3. Pulling an opponent's hair (Gronkjaer did it to Nedved in the quarter-finals) when they think the referee is not looking

4. Exaggerating their injuries when fouled so that the opponent receives a yellow card (or hopefully even gets sent off)

5. Raising their hands righteously to claim the throw-in when the ball goes out of play, even though they were the last to touch it (I used to think they were being sooo fair and all, conceding they had last touched the ball, but man, was I wrong!)

when they know full well that the cameras are recording every one of these actions?

To paraphrase Paula Cole, where have all the people like Gary Lineker gone?