Not a bad idea when you think about it

Here's a way to make the "more educated and initiated class in India" participate in the electoral process in greater numbers: make voting via SMS possible.

The idea is from Arindam Chaudhuri's "column" from one of the full page ads for IIPM that assault our senses periodically (the saving grace is that they seem to have changed the "Dare to think beyond the IIMs" to simply "Dare to think beyond").