Next time you look at a picture in a newspaper of a Japanese consumer electronics giant displaying its latest wares, pay close attention. In nine cases out of ten, you will find a very cute girl either holding the product in her dainty little fingers or pointing them at it. Guess the 'Geisha' mentality has still not left the Japanese. Using beautiful models for such things is not something only they do; cars and bikes are showcased in trade shows in a similar manner by everyone, but no one else does it in such a consistent fashion.